雅虎! 日本 and Ooyala Form Strategic Partnership to Bring Professional Video to 80 Million Users in 日本
Leading 日本ese Destination Site and Video Technology Leader Ink Broad Technology and Distribution Agreement
山景城，加州和东京(2月22日)
Ooyala公司., www.ooyala.com, a leader in online video technology, and 雅虎! 日本公司, the country's largest and fastest growing Internet destination, today announced they have entered into a strategic technology and distribution agreement that will bring professional video to the world's second largest population of Internet users.
Through the multi-year agreement, Ooyala and 雅虎! 日本 will collaborate on a broad-scale initiative to optimize business results for 日本ese broadcasters, 出版商, 广告主和内容创作者. 雅虎! 日本 will standardize on Ooyala technology across all of its properties for initiatives such as cross-platform video delivery, 订阅及广告服务. 还有Ooyala，雅虎! 日本 will deliver rich video experiences on connected PCs, 智能手机, tablets and televisions in the 日本ese market. 此外,雅虎! 日本 will both sell Ooyala video technology and provide support for thousands of media 出版商 and brand marketers that use Ooyala.
雅虎首席执行官兼总裁井上雅弘! 日本说:“雅虎! 日本 is very happy to announce the joint business relationship with Ooyala. The Internet is moving from the world of text and images to the world of video. 我们和欧亚拉的新关系, I hope that we can provide our enterprise and end-user customers with rich Internet experiences, and contribute to the advancement of the Internet."
雅虎! 日本 serves approximately 80 million unique users, or approximately 60 percent of all Internet traffic in 日本. 此外,雅虎! 日本 serves approximately 40 percent of the online video in 日本. The partnership gives Ooyala access to 日本's largest and most rapidly expanding Internet property. It paves the way for rapid evolution of online video delivery, 市场分析和盈利.
“雅虎! 日本 is an innovative leader in digital media," said Jay Fulcher, CEO of Ooyala. "Our partnership advances video delivery and monetization in 日本 and provides new opportunities for advertisers and content 出版商. 通过对视频的战略性使用，雅虎! 日本 will become a new kind of online broadcaster and will deliver video content across a wide range of connected devices to a large population of consumers. 我们很荣幸能与雅虎合作! 日本 and look forward to working with this leader to drive innovation and advance online video broadcasting in this important market."
根据comScore的数据，这个数字是60.4 million 日本ese adults watch online video at least once a month with an average of more than 12.每人观看5小时视频.1 Forrester 研究 reports: "日本's online community is wired for rich media. 在日本使用互联网的成年人中, 94%的家庭拥有宽带, 96%的人至少有一部手机, and 81% have at least one Internet-capable mobile phone.2另外, Forrester estimates that online video consumption will reach 106 million users in 日本 by 2013.3
The multi-year partnership paves the way for Ooyala and 雅虎! 日本 to collaborate on future video innovation in the rapidly growing 日本ese market.
关于雅虎! 日本
雅虎! 雅虎由日本公司运营! 日本, a search engine and online 信息 portal. 该公司总部设在东京. 日本ese telecommunications and web company SoftBank is 雅虎! 日本's majority owner and the company is affiliated with US-based 雅虎!. 雅虎! 雅虎! 日本 operates in a variety of divisions, including auction services, media development, 雅虎! BB broadband services, shopping and general business solutions. 用户也可以注册雅虎! e-mail, personalized web pages, a social network (雅虎! 天)和访问留言板.
关于Ooyala
Ooyala is the leader in online video management, analytics and monetization. 借助Ooyala的综合在线平台, video 出版商 gain the incredibly detailed viewer insights that drive deeper video engagement and better earnings. Ooyala's 500+ customers include global media companies and web marketers like Endemol, 弗里曼特尔媒体, 电报媒体, 迷人的媒体, 货车, 和Vice杂志. 访问Ooyala并在Twitter上关注@Ooyala.